PRIVACY POLICY - website - for UK Resident Customers
Information document pursuant to and for the purposes of articles 13/14 of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018) This information applies to the website www.weroad.com the "Site" and to its users, both visitors and travellers who purchase one or more trips (“Data Subjects” or "Users").
DATA CONTROLLER
WeRoad UK Limited, company number: 13313382 and registered office address at WeWork Moor Place, 1 Fore Street Avenue, London, EC2Y 9DT, United Kingdom is the controller and responsible for the Users Personal Data (collectively referred to as the “Data Controller”, “Owner”, "we", "us" or "our" in this Privacy Policy). We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If the User has any questions about this privacy policy, including any requests to exercise legal rights. Please contact the data privacy manager using the details set out below.
Email Address:
Address: WeWork Moor Place, 1 Fore Street Avenue, London, EC2Y 9DT, United Kingdom
The Controller has appointed a Data Protection Officer (DPO) pursuant to Article 37 of the UK GDPR. The Data Protection Officer can be contacted at the following email address: dpo@weroad.com
The User has the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (
TYPE OF DATA PROCESSED
We may process the following personal data:
Access and navigation data (for example: information on the browser used by the User, pages visited, date, time and duration of each visit, as well as other parameters relating to the operating system and the User's IT environment).
Contact details (email and/or telephone)
Personal data: Name, surname, place and date of birth, tax code, sex (gender), passport and/or identity document (number, date of issue, expiry date)
License and willingness to drive
other personal data transmitted voluntarily: In some areas of the Site (
https://www.weroad.it/contatti, https://www.weroad.it/become-our-partner) it is possible to contact the Data Controller by email at address booking@weroad.com, by telephone or WhatsApp, via the Owner's Facebook® group or via the Owner's Instagram profile, to request information or clarifications relating to WeRoad trips and the possibility of creating partnerships.Data relating to User preferences collected following the booking of a trip and relating to age, gender, and purchasing preferences shown by Users.
Payment data such as credit card / IBAN ("Bank Data")
Data relating to the round-trip flight purchased by the user
Image and/or voice
Contact details in case of emergencies (of a family member/friend)
Information about flights
Data contained in surveys
Data of the beneficiary of the gift card/voucher
Data relating to facts/incidents that occurred during the trip, including any behavior in violation of the law or the WeRoader Manifesto (part of the travel agreement with each User participating in a trip)
Cookies For all information on the cookies active on the Site and on the related processing of personal data, we invite you to read the relevant information in the "Cookie policy" section of our Site.
In some cases we may also process some particular data:
allergies and intolerances, state of health, special needs communicated voluntarily by the User;
Data contained in the medical certificate in case of cancellation of the booking.
("Personal data")
PURPOSE AND LEGAL BASIS OF THE PROCESSING
NAVIGATION OF THE SITE: Personal Data may be processed for the collection of anonymous statistical data on the use of the Site by Users, as well as for monitoring the functioning of the Site. The legal basis is the legitimate interest of the Data Controller to operate and control the Site and to obtain data on its use or your consent (Art. 6, par. 1, lett. f) GDPR). The interest of the Data Controller has been balanced with that of the User who will thus be able to use an increasingly performing and optimized Site. The provision of Personal Data is optional, but failure to provide it, by disabling cookies in the browser, may prevent you from accessing all the functions of the Site. The Data does not persist for more than 36 months and is deleted immediately after its aggregation (except for any need to ascertain crimes by the competent Judicial Authority). Our cookie policy is available in the "Cookie policy" section on our Site.
RESPONDING TO CONTACT REQUESTS: You can contact the Data Controller by email at booking@weroad.com, by phone or WhatsApp or through the Data Controller's Facebook® group, to request information or clarifications relating to WeRoad trips and the possibility of creating partnerships and in general in relation to the services offered; to respond to the various requests of Users (for example through the services Avvisami, Newsletter, participation in AperiRoad and WeMeet). The legal basis is the execution of pre-contractual obligations to which the Data Subject is a party (art. 6, par. 1, lett. b) GDPR). The provision is necessary to follow up on the request. In the event of failure to provide Personal Data, WEROAD will not be able to respond to the request. WEROAD will delete the Personal Data processed to respond to requests within 1 year from the date of closure of the management of the request. WeRoad may store tickets in anonymous and aggregate form for internal reporting purposes (by tickets we mean the requests we receive).
USE OF THE CHATBOT: The Data Controller provides users with a virtual assistant (chatbot) through which it is possible to request information regarding the services offered. For its operation, the chatbot does not require the user to provide any personal data. The only data collected is the session ID, generated when the user starts a conversation with the chatbot. This data cannot be linked to an identified or identifiable individual. If, during the interaction with the virtual assistant (chatbot), the user voluntarily provides personal data (such as, for example, name, surname, email contact details or travel-related information), such data will be processed, in accordance with the principles set out in this privacy notice, exclusively within the scope of the requested chatbot service. Users are invited not to share third parties’ personal data or special categories of personal data, such as health-related data, with the chatbot. The legal basis for the processing is the performance of pre-contractual measures requested by the data subject (Art. 6(1)(b) UK GDPR). Personal data processed for handling requests will be retained for a maximum period of 12 months from the closure of the ticket. After this period, the data will be deleted. WeRoad may retain tickets in anonymous and aggregated form for statistical and internal reporting purposes.
RESPOND TO A REQUEST ABOUT A TRAVEL SHIFT ("NOTIFY ME"): the User can ask to receive information about a travel or a specific departure and save it in his/her own account. The legal basis of the processing is the execution of pre-contractual and contractual obligations to which the Data Subject is a party (art. 6, par. 1, lett. b) GDPR). The provision of Personal Data is necessary to follow up on the request of the Data Subject. In the event of failure to provide such data, WEROAD will not be able to follow up on the request of the Data Subject to be notified about the confirmation of a travel shift. The data will be retained for the time necessary to achieve the pursued purpose.
BOOKING A TRIP: finalization of a travel booking through the Site and management of the booking made. The legal basis is the execution of pre-contractual and contractual obligations to which the Data Subject is a party (Art. 6(1)(b) UK GDPR). With reference to any special category data provided (for example, health status, any allergies), the legal basis is the express consent of the Data Subject (Art. 9(2)(a) UK GDPR), and such processing is carried out in accordance with the conditions set out in Schedule 1 of the Data Protection Act 2018. The provision is necessary to follow up on the booking request. In the event of failure to provide the Data, WEROAD will not be able to follow up on the request and finalize the purchase and, with reference to the special category data, will not be able to follow up on the specific needs requested. The Data is stored until the execution of the purchase contract and, in any case, not beyond the limitation periods established by law and except in cases of defense in court. The special category data will be stored until the execution of the contract and for a further 6 months, unless a further term is necessary to exercise or defend a right.
USE THE “MYWEROAD” PERSONAL AREA: the user who has booked a trip, has the possibility of accessing a personal area within MyWeRoad, protected by a password chosen by the User, which allows, for example, to manage and check the status of the booking and/or modify the data provided during the booking of a trip. The legal basis is the execution of pre-contractual and contractual obligations to which the Data Subject is a party (Art. 6(1)(b) UK GDPR). With reference to any special category data provided (for example, any allergies and/or intolerances), the legal basis is the express consent of the Data Subject (Art. 9(2)(a) UK GDPR), and such processing is carried out in accordance with the conditions set out in Schedule 1 of the Data Protection Act 2018. The provision is optional. In the event of failure to provide the Data, the user will not be able to use the personal area. The Data are stored until the Data Subject cancels their account. The Data Controller reserves the right to verify the user's interest in maintaining the account in the event of prolonged inactivity over time. The Owner may cancel, upon notification, inactive accounts.
The interested party may update their data at any time.
SHARING OF INFORMATION RELATING TO INTERNATIONAL FLIGHTS: the user who has booked a trip has the possibility to enter the data of their international flights in their personal MyWeRoad area. This information could be shared, anonymously, to the participants of the same package purchased and to the coordinator of the aforementioned in order to facilitate the management of the groups, and may also be visible to all users holding a MyWeRoad account. The legal basis for processing is the data subject’s consent (Art. 6(1)(a) UK GDPR). Providing such data is always optional. Each interested party may object to the processing at any time by removing the information from the appropriate section within the personal area. There will be no negative repercussions on the user in case of failure to enter and/or opposition to the treatment. The data will be kept for the time necessary to pursue the purpose described above.
BE INCLUDED IN THE WHATSAPP GROUP OF THE TRIP YOU ARE PARTICIPATING IN: Users who have purchased a trip are included in a WhatsApp group formed by the other participants and the coordinator. The group is used to exchange organisational communications relating to the trip and is activated before departure. The legal basis of the processing is the legitimate interest of the Data Controller (art. 6, par. 1, lett. f) UK GDPR) to allow the organization of the trip and communications between the participants in the trip and the coordinator. The group is necessary to provide information and update to all the participants. The interest of the Data Controller has been balanced with that of the Data Subject who will be able to stay updated through communications within the group. The Data Subject can object to the processing at any time, either by leaving the WhatsApp group or by sending their request to the Data Controller. There will be no negative repercussions on the user in the event of objection to the processing. The data will be stored for the time necessary to pursue the purpose described above.
CONTACT USERS WHO HAVE ADDED A TRIP IN THE CART: in the event of a booking not completed, contact the relevant Users by email. The legal basis is the legitimate interest of the Data Controller (Art. 6(1)(f) UK GDPR) to contact the User to ask whether he/she is still interested in finalising the purchase or whether he/she needs more information in relation to a particular destination. The interest of the Data Controller has been balanced with that of the user who will thus be able to complete, at a later time, the booking of a trip not yet completed. The interested party may object to the processing. There will be no negative repercussions on the interested party in the event of objection to the processing. The data will be retained for the time necessary to achieve the purpose described above.
CANCELING A RESERVATION: in the event that a user requests a cancellation of a reservation. The legal basis is the execution of pre-contractual and contractual obligations to which the interested party is a party (Art. 6(1)(b) UK GDPR) and, with respect to the data contained in the medical certificate, the legal basis is the consent of the Data Subject (Art. 9(2)(a) UK GDPR), and such processing is carried out in accordance with the conditions set out in Schedule 1 of the Data Protection Act 2018. The provision is necessary to follow up on the cancellation request. WEROAD will retain the data within and no later than the limitation periods established by law and except in cases of defense in court.
COMMUNICATIONS IN CASES OF EMERGENCY: in order to manage communications for extraordinary emergency cases, the User may be asked to provide contact details of a family member or friend. The data processing is carried out in the legitimate interest of the Data Controller to allow the best management of emergencies, pursuant to Art. 6(1)(f) UK GDPR. The User who provides the personal data of a third party (such as a family member or friend) must ensure that such third party has been informed of this privacy policy prior to providing their data. WEROAD will delete the data once the trip ends and in any case after 1 month from the return.
SENDING OF COMMERCIAL/PROMOTIONAL COMMUNICATIONS: for direct marketing purposes, such as sending newsletters, information and commercial communications, updates on the latest launches, offers and promotions relating to WEROAD services. Such communications may be sent through various contact channels, including email, telephone, SMS, instant messaging systems, social media and app push notifications. The legal basis is the consent of the interested party (Art. 6(1)(a) UK GDPR) and, in relation to electronic communications, Regulation 22 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR). The provision is optional. In case of failure to provide the Data, WEROAD will not be able to regularly update the interested party on its offers and promotions. The interested party can revoke the consent given at any time by clicking on the "unsubscribe" link included in the marketing email received, by modifying preferences in the MyWeRoad personal area, by disabling notifications through the App or device settings or by sending an email to
In the event that the interested party has contacted WEROAD, WEROAD may contact or send the interested party communications of a commercial nature relating to the request received. In this case the legal basis of the processing is the legitimate interest of WEROAD to promote its services to the interested parties pursuant to Art. 6(1)(f) UK GDPR. The provision is necessary for the pursuit of the legitimate interest of the Data Controller which is equally balanced with the legitimate interest of the interested parties. The processing is not mandatory and the interested party may object to said processing at any time by sending an email to privacy@weroad.com. WEROAD will delete the Personal Data processed to respond to requests within 1 year from the closing date of the management of the request. WEROAD may contact the interested party again within this
SOFT-SPAM: The email address may be processed to send the interested parties emails relating to the promotion of WEROAD services similar to the services already purchased, in accordance with Regulation 22 of the PECR. The legal basis is the legitimate interest of the Data Controller to promote its services to existing customers. The interested party may object to the use of his/her email address at any time by clicking on the "unsubscribe" link in the email received or by sending an email to
USER SEGMENTATION: for sending personalized commercial communications based on age and type of travel purchased. The legal basis is the legitimate interest of the Data Controller (Art. 6(1)(f) UK GDPR) to improve its commercial offer. The interest of the Data Controller has been balanced with that of the user to be able to receive commercial communications in line with their interests. The provision is optional. There will be no negative repercussions on the user in the event of opposition to the processing. The data will be stored for 5 years from the date of the last trip.
CONDUCTING SATISFACTION SURVEYS: Users who have completed a trip will receive an email communication regarding a satisfaction survey. The legal basis is the legitimate interest of the Data Controller (Art. 6(1)(f) UK GDPR) to evaluate and improve the quality and satisfaction with respect to the services offered. The provision is optional. Failure to provide the Data, however, will not allow us to evaluate the expectations and satisfaction of customers with respect to the services offered by the Data Controller. The Data will be stored for 36 months from the time of collection and will subsequently be anonymized and aggregated.
PUBLICATION OF IMAGES OF INTERESTED PARTIES ON THE SITE OR SOCIAL CHANNELS OF WEROAD: the images/videos collected during the trip with WEROAD may be published by the Data Controller on the Site or on social channels and/or travel diaries. The legal basis for this processing is the consent of the Data Subject (Art. 6(1)(a) UK GDPR). The travel participant will be informed of the creation of the photographs/videos both in the contractual context and during the trip and will be asked to provide consent prior to any publication. The interested party may withdraw consent at any time either by asking not to participate in the shots/filming, or by requesting the removal of the published content by writing to
REPORTS RELATING TO FACTS/ACCIDENTS AND/OR NON-COMPLIANT BEHAVIOURS: The Data Controller may collect and process data relating to facts, incidents, behaviors attributable to the Traveling User, which do not comply with the law or the WeRoader Manifesto. The legal basis is the legitimate interest of the Data Controller (Art. 6(1)(f) UK GDPR) to verify that the travel experience complies with the company standard and monitor/report facts and/or behaviors that are not in line with the WeRoader Manifesto or the law. The report may be made through the travel coordinator, travel companions and local partners. The travel participant is informed of this possibility from the moment the travel contract is signed. Furthermore, the participant is notified in the event that there is a report by the coordinator that concerns him/her and the same has the possibility to oppose and lodge a complaint. The data will be stored for 36 months from the collection of the report.
MANAGEMENT OF ANY CLAIMS AND DEFENSE IN COURT: the legal basis is the execution of pre-contractual and contractual obligations of which the interested party is a party (Art. 6(1)(b) UK GDPR) as well as the legitimate interest of the Data Controller (Art. 6(1)(f) UK GDPR). The provision is necessary both to allow the Data Controller to respond to requests made by interested parties and to defend their rights against the interested party or third parties before the competent authorities. The Data is stored for the duration of the claim and in any case within the limitation periods indicated by the law (usually 3 years without prejudice to a possible longer period, if related to personal injury).
CORPORATE OPERATIONS: Sharing personal data in connection with, or during negotiations of extraordinary operations of all or a portion of WEROAD's business. The legal basis is the legitimate interest of the Data Controller (Art. 6(1)(f) UK GDPR). Data processing is necessary for WEROAD's legitimate interest in following up on the negotiation and execution of corporate transactions. The data stored for this purpose will be deleted at the end of the operation.
Furthermore and without prejudice to the above, the Data Controller undertakes to base the processing of Personal Data on the principles of minimization, verifying on an annual basis the need for their conservation for a period of time not exceeding that required by the purposes for which the data were collected and processed. The Data Controller may retain Personal Data to comply with the law or to exercise or defend any rights or claims in legal proceedings. Once the purposes for which the Personal Data were collected and processed have been achieved, the Data Controller will implement appropriate measures to make them anonymous, so that the interested party cannot be identified.
RECIPIENTS OF THE DATA
The Data will be processed by employees and collaborators of the Data Controller expressly authorized to process the Data on the basis of the instructions and after adopting suitable measures to protect the Data in relation to all the purposes indicated above.
The following subjects may become aware of the Data in relation to the processing purposes envisaged by this privacy policy and may process the Data both as independent data controllers and as data processors duly appointed by the Data Controller (the list of such managers and independent data controllers are available upon request via e-mail to be sent to
subjects that carry out activities functional to achieving the aforementioned purposes, i.e. companies that provide IT infrastructures and IT support and consultancy services, companies that provide data analysis and development services, as well as law, accounting and auditing firms;
other companies that belong to the Group to which WEROAD is part and which provide services to WEROAD;
hotels and other accommodation facilities, car rentals, airlines, companies that provide travel insurance policies and other third parties who provide the services necessary for the realization of the booked trip;
travel coordinator;
local tourism partners, for example, local travel agencies, tourist guides;
companies offering payment and booking services;
insurance companies.
DATA TRANSFER OUTSIDE THE UK AND EEA
In the course of providing its services, the Data Controller may transfer Personal Data outside the United Kingdom and the European Economic Area ("EEA"), for example where the travel destination is located in a country outside the UK and EEA, or where suppliers, partners or group companies involved in the delivery of the services are established outside those territories. The Data Controller is committed to ensuring that all such transfers are carried out in compliance with Chapter V of the UK GDPR and the Data Protection Act 2018.
Where Personal Data is transferred outside the UK and EEA, the Data Controller relies on one or more of the following safeguards, as applicable to the circumstances of the transfer:
ensuring that the country or territory to which the personal data will be transferred has been deemed to provide an adequate level of protection by the Secretary of State pursuant to section 17A of the Data Protection Act 2018; or
entering into the UK International Data Transfer Agreement (UK IDTA) or the UK Addendum to the EU Standard Contractual Clauses, as approved by the Information Commissioner under section 119A of the Data Protection Act 2018, or relying on such other appropriate safeguards as are recognised under Article 46 of the UK GDPR.
Where no adequacy decision applies and it is not practicable to put in place an IDTA or other appropriate safeguard, as is frequently the case with local, in-destination suppliers such as local tour guides, small accommodation providers and local transport operators, the Data Controller relies on the derogations set out in Article 49(1) of the UK GDPR, in particular: (i) Article 49(1)(b), where the transfer is necessary for the performance of the contract between the Data Controller and the User (i.e. the booking and delivery of the trip); and/or (ii) Article 49(1)(c), where the transfer is necessary for the conclusion or performance of a contract concluded in the interest of the User between the Data Controller and a third party (e.g. the Data Controller booking accommodation, transport or excursions on behalf of the User).
DATA PROCESSING METHODS
The Data will be processed in compliance with the principles of correctness, lawfulness and transparency, through manual and automated methods and through the use of paper and electronic means, in any case within the limits of the purposes of the data processing(s) established by this information and, in any case, always guaranteeing the security and confidentiality of the Data.
AUTOMATED DECISION-MAKING AND PROFILING: The Data Controller does not carry out any processing that involves solely automated decision-making, including profiling, which produces legal effects concerning the Data Subject or similarly significantly affects the Data Subject within the meaning of Article 22 of the UK GDPR. Where the Data Controller carries out profiling for the purposes of tailoring marketing communications (as described in the "User Segmentation" section above), such profiling does not involve solely automated decision-making and does not produce legal or similarly significant effects on Users. The Data Subject has the right to object to profiling at any time by contacting the Data Controller at